Direct-to-consumer startup Public Goods has launched a line of 60 organic food products, reports Fast Company. The company aims to compete with brick-and-mortar retailers like Whole Foods Market, Sprouts Farmers Market, and Trader Joe's, with most products ranging from $3 to $5, plus a $59 a year membership.
The Brooklyn, N.Y.-based company originally launched in 2015 as Morgans with a line of clean personal care products. It then expanded to household goods free of harmful ingredients. Its first round of food products will include items such as extra virgin olive oil, balsamic vinegar, rosemary flatbread, and split pea soup. Each week will bring more inventory, such as pasta, tuna, jams, and granola.
Public Goods boasts 107 SKUs, and about 10 of those compose 30 percent of all sales. In September 2018, the company raised $3 million in funding. Full Story
Related: Unilever Acquires Graze Snack Company; Connectivity and Convenience Drive E-Commerce.
from Industry Operations http://bit.ly/2N3mEG3
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