The California Milk Processor Board has created a temporary rewards program to incentivize consumers to purchase milk, according to Food & Wine. California customers can register on the Moo Money website to collect points everytime they buy milk. These points can then be converted into a Virtual Reward Card that can be used anywhere MasterCard is accepted. The program will run until April 28.
“For 25 years, we have connected with our consumers in meaningful ways through some of the most iconic ad campaigns,” explained the board’s executive director, Steve James. “Now, we are thrilled to be able to give back to all the families in California that recognize that fresh and all-natural dairy milk, the original farm-to-table food, offers great taste and wholesome benefits. We are launching ‘Moo Money’ to thank and reward California families for their loyalty.” Full Story
Related: Coffee Shops Drive Demand for 'Super Milk'; Silk Introduces Oat Yeah Oatmilk.
from Industry Operations http://bit.ly/2HMsXyv
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