Blue Apron's customer count fell 25 percent at the end of 2018, as it experienced its seventh consecutive quarter of losses, reports The Wall Street Journal. It is focusing on its most loyal subscribers, and trying to find new ones through partnerships with retailers and services, rather than general ads. In addition, it will shift more business to its automated facility in New Jersey from its site in Texas.
Meanwhile, Blue Apron Holdings Inc. partnered with Jet.com to launch a new version of its meal kits, Knick Knacks, reports New York Business Journal. The meal kits are lower-priced at $7.99 each, come with enough ingredients to pair with a store-bought produce or protein, and are enough to serve two people. Full Story, Full Story
Related: Blue Apron Receives SQF Certification; Blue Apron Targets Profitability in 2019.
from Specialty Food News http://bit.ly/2sYm7vN
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