A record 170,000 people across 14 countries have signed up for Veganuary, in which people pledge to go vegan to January, reports Reuters. This is nearly triple the number from two years ago, according to the organizers of the British-based campaign.
People in the U.S. and many European countries eat more than double the recommended levels of meat for healthy diets, according to a report which also said cutting animal products from diets would be a “relatively easy and cheap way” to tackle climate change.
Supermarkets and restaurants have been quick to pick up on the trend. The number of vegan food and drink products launched globally more than doubled in the five years to June 2018, according to data from market research firm Mintel. Restaurants have also been increasing their offerings, with popular British bakery chain Greggs announcing it would launch a vegan version of its sausage roll in response to consumer demand. Almost half of those taking part in Veganuary were previously meat-eaters, according to data collected from those signing up, and organizers said nearly two thirds were expected to remain vegan once the month was over. Full Story
Related: UK's Waitrose Magazine Editor Quits After Vegan Controversy; Two-Thirds of Americans Eating Less Meat.
from Foodservice http://bit.ly/2F2DBzf
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