The Milk Processor Education Program has partnered with Chicory, a grocery tech company, to launch a shoppable, online digital milk aisle. The goal is to boost growth of ecommerce milk sales.
The digital milk aisle feature is integrated into online recipes on over 1,000 food influencer sites. When viewers see a recipe that contains milk, a “shop now” ad will appear that promotes shopping at Meijer or AmazonFresh. When users click, they’ll be taken to a digital milk aisle that lists all of the real milk products and brands available in their area at the featured retailer. Users can then make selections and the items will be added to a digital shopping cart.
During the test phase, the feature is limited to Meijer and Amazon Fresh, but it will eventually include other retailers.
Related: High Rate of Food Allergies Seen in US Adults; The Return of the Milkman.
from Industry Operations http://bit.ly/2D16ucJ
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