Millennials are Shaping Online Shopping Trends

Sixty-one percent of Millennials buy fast-moving consumer goods products (FMCG) online, according to Nielsen. While all Americans prefer to receive their online purchases at their homes instead of picking them up in store or curbside, Millennials are more likely than other generations to consider e-tailers that offer subscription services. Three out of the five top FMCG categories they buy online are subscription-based.

Millennials make just under 50 percent of their online purchases from a desktop or laptop, less than all older generations, and make 40 percent of their purchases via mobile phone — a full 10 percent higher than Gen-Xers. Full Story

Related: Snack Makers Look to Subscription Services; Disconnect Between Retailers, Consumers.

from Industry Operations http://bit.ly/2UwoYaK