Hannaford revamped its store in Portland, Maine, to test new features such as digital displays that show ads, touchscreen stations where customers can search for information, and shelves with sensors that know which items a customer has picked up to display relevant product information on a nearby screen, reports Portland Press Herald. In addition, about 1,500 new products were added with an emphasis on natural and organic items and endcaps were installed featuring locally made products. The goal is to determine whether the changes lead to increased sales and a better customer experience.
Additionally, Hannaford redesigned the area of the store adjacent to the pharmacy, dividing it into three distinct sections known as active lifestyle, health care, and beauty care. Each section has its own signage and color scheme — green for lifestyle, blue for health and yellow for beauty. Full Story
Related: Price Chopper/Market 32, Hannaford Abandon Misfits Produce Trials; Cashierless Stores May Take Over.
from Specialty Food News http://bit.ly/2F6sxQC
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