Chipotle Mexican Grill is targeting health-minded consumers in the New Year by launching Lifestyle Bowls, including a Paleo Salad Bowl, Keto Salad Bowl, Whole30 Salad Bowl, and Double Protein Bowl. The diet-driven menu choices are available exclusively through the mobile app and on the Chipotle website for in-restaurant pickup or delivery.
The Whole30 Salad Bowl includes romaine lettuce, carnitas, fajita veggies, tomato salsa, and guacamole; the Paleo Salad Bowl includes romaine lettuce, barbacoa, fajita veggies, green salsa, and guacamole; the Keto Salad Bowl includes romaine lettuce, carnitas, red salsa, cheese, and guacamole; and the Double Protein Bowl includes white rice, black beans, full portions of chicken and steak, red salsa, romaine lettuce, and sour cream.
According to Chipotle's chief marketing officer, the chain watched guests custom-create lifestyle-specific bowls when ordering, so it made sense to offer options via Chipotle's online channels that help customers order bowls that fit their wellness goals.
Related: State of the Chains 2018 NYC; Chipotle Announces Accelerator Program.
from Foodservice http://bit.ly/2GNaIIO
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