Fairway Market launched FutureProof Retail's (FPR) line-free checkout technology in stores across the New York metropolitan area. FPR's solution allows shoppers to scan products around the store using the Fairway Mobile Checkout app and scan a QR code to checkout.
"The response to the program at Fairway is wonderful," said FutureProof CEO Will Hogben. "Like many New Yorkers, Fairway's customers are known to place a premium on speed and convenience. Giving customers an on-demand checkout option reduces time pressure and allows more time to enjoy the Fairway fooding experience."
"We're thrilled to launch our new mobile shopping experience, providing Fairway Market customers with a cutting-edge shopping convenience," says Mike Penner, director of retail applications and technology. "This continues Fairway's tradition of offering the best food for our customers in the way that's most convenient to them. The response from mobile shoppers has been incredibly positive."
Related: Fairway Introduces Scan and Pay App; Cashierless Stores May Take Over.
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