Ninety-one percent of consumers say food is an important part of their values and belief system and 79 percent feel it's their role and responsibility to share food information with others, according to a report by FleishmanHillard. In addition, 78 percent have taken action to address food issues important to them, with reducing food waste their top priority, and 60 percent say they bear the responsibility for improving what and how we eat, more than food companies, government entities, or health professionals.
"The implications for food, agriculture, and beverage companies are profound," says Jamie Greenheck, global managing director of FleishmanHillard's Food, Agriculture and Beverage practice. "It's...vital to focus on the benefits of innovation as they become the primary drivers of food choice. Additionally, companies should make it easy for consumers to participate and contribute to a better, more responsible food system."
Related: Foodservice Adapts to Changing Dining Trends; Study: Over Half of Consumers Shop Based on Responsible Packaging.
from Trends and Statistics https://ift.tt/2z1DL5b
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