ArchPoint Group has acquired Watusee Foods, a clean label snack company whose portfolio includes Chickpeatos, Popped Chickpeatos, and Chickpea Crumbs, an organic, gluten-free breadcrumb alternative. The combined team will focus on expanding distribution on current products, bringing new items to market, and building the brand with a strong omni-channel marketing approach.
"We took our time looking for the right strategic partner and ArchPoint was the clear favorite," says Watusee co-founder Jimmy Edgerton. "We sought a partner with deep consumer packaged goods experience and capabilities who was also passionate about our social and health mission. We got all that with ArchPoint."
Related: Nadia Berenstein on Understanding Clean Label; Fresh Snacking Sees 8 Percent Yearly Growth.
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