Chobani has launched Gimmies Greek yogurt snacks for kids. Starting this month, the Greek yogurt maker will roll out 13 new flavors under the Gimmies platform nationwide. The line-up has multiple products, including Crunch, which is similar to the Chobani Flip format, yogurt Milkshake drinks, Pouches, and Tubes, each available in multiple flavors.
Gimmies marks the biggest product launch for the company since Chobani Flip. The yogurt maker met with parents and children across the U.S. to develop the Gimmies platform, and identified that good-for-you products like yogurt lack fun. That's why Gimmies products are available in multiple formats and are branded with fun, kid-friendly names. Because they've been designed with the feedback of parents, they also feature protein and nutrients, contain only natural ingredients, and have low sugar levels.
Related: Chobani, Dairy Farmers Suffer from Lower Greek Yogurt Consumption; Drinkable Yogurt Leads Fast-Growing Breakfast Foods.
from Specialty Food News https://ift.tt/2KOGL9T
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