Sam's Club is opening a test store in Dallas where all purchases are made via smartphones, reports Bloomberg. Shoppers will use their phones to build shopping lists and navigate the store. They will find features such as augmented reality displays and electronic shelf labels that can instantly update prices. The site will also be used as a testing ground for the company's new ideas. At 32,000 square feet, the test store is only about one-fourth the size of an average club store.
Under CEO John Furner, Sam's Club has boosted sales by improving its fresh food offering, consolidating its private label products under one banner, and simplifying the member-signup process. Warehouse clubs aren't usually on the cutting edge of retail, but that's something Sam's Club is looking to change, according to the report. Full Story
Related: Sam’s Club Partners With Instacart; Trader Joe's Tops Retailer Preference Index.
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