At the 2018 Specialty Food Business Summit: Product Development Boot Camp, Jeff Grogg of JPG Resources discussed the critical steps to a successful launch, similarities and differences in successful launches between large CPGs and small brands, and the advantages that smaller brands have when launching a new product.
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Industry Voices: Jeff Grogg on Critical Steps to a Successful Launch
![Industry Voices: Jeff Grogg on Critical Steps to a Successful Launch]()
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October 30, 2018
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