Hillhouse Capital, an Asia-based investment firm, and VMG Partners have allocated up to $100 million to co-invest in brands with strong global potential. Their first investment under this agreement was in Little Freddie, a European baby food. The company's portfolio includes pouches, cereals and snacks, and its products are sold in the U.K. and China. Little Freddie, will use the investment, in part, to drive expansion in those countries.
"Little Freddie is a high-quality, trusted brand that has tremendous potential in Asia and other parts of the world, as parents have become increasingly savvy about what they feed their children. We strongly believe that brands able to identify and meet unique and unmet consumer needs will excel in the new and rapidly changing retail landscape." says Cao Wei, partner at Hillhouse.
Hillhouse and VMG partnered on three other investments prior to committing funds to the co-investment strategy, including Ancient Nutrition, Solid Gold, and Stone Brewing. The firms claim those investments resulted in significant international expansion.
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from Specialty Food News https://ift.tt/2Rk6EQO
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