Almost half of U.S. chocolate buyers would like to see more chocolate in mini-sized bars or bites, and three-quarters say single-serving or bite-sized chocolate is a good way to limit chocolate consumption, according to Mintel. Seventy-six percent say it's worth it to pay a little more money for premium chocolate, while 31 percent would like to see more unique sweet flavors, 29 percent would like savory flavors, and 30 percent would like those with functional benefits such as truffles with good fats.
Overall, total U.S. retail sales of chocolate confectionery are estimated to have grown 15 percent since 2012 to reach $18.5 billion in 2018. Seasonal chocolate is the fastest growing segment, with sales forecast to reach $3.9 billion in 2018. Total sales of non-chocolate confectionery are estimated to have grown 15 percent since 2012, reaching an estimated $8 billion in 2018, driven by chewy candy—the fastest growing segment. Sales of chewy candy are estimated to reach $4.3 billion in 2018, a 36 percent increase since 2012.
Related: Candy Sales to Top $4B for Halloween; Hershey Plans to Charge More for Chocolate.
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