Aviation American Gin and Virgin Atlantic have signed an exclusive partnership deal. Under the terms, the liquor will be served in the airline's clubhouses and to customers inflight.
"For Aviation to be chosen as the gin of choice for such an iconic and quintessentially British brand is a complete honor. We look forward to serving Virgin Atlantic guests for years to come," says Aviation's owner Ryan Reynolds. Sir Richard Branson, the Virgin Group founder, says Aviation was born out of a spirit of innovation, so serving it on-board Virgin Atlantic flights seemed like the perfect combination.
As part of the relationship, Branson and Reynolds plan to appear in co-branded digital content.
Related: Zoës Menu Takes Flight on American; Impossible Burger Gets First Airline Partner.
from Specialty Food News https://ift.tt/2xGvFym
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