Innovation in the ready-to-drink cold coffee segment has contributed to 31 percent growth since 2016, according to Mintel. Consumers want ready-to-drink coffee to offer functional benefits, with 47 percent looking for antioxidants, 40 percent brain health benefits, 35 percent anti-inflammatory benefits, and 30 percent added probiotics. In addition, 42 percent of consumers say their ideal bottled or canned cold coffee drink would help them relax, while 35 percent are interested in products with added protein.
In addition, as non-dairy milk sales continue to rise, consumers are increasingly looking for it in their coffee, with 36 percent of consumers preferring ready-to-drink coffee with non-dairy milk. What's more, the use of non-dairy milk as an ingredient in coffee drinks on U.S. menus grew 107 percent in the last two years, with almond milk growing 198 percent in the same time period.
Related: RTD Coffee, Tea Market to Reach $116B by 2024; RTD Iced Coffee Co. Raises Funds.
from Specialty Food News https://ift.tt/2R1HWoL
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