Publix is relaunching its GreenWise Market chain with a new location in Tallahassee, Fla., in October, reports the Tampa Bay Times. The chain is also slated to open stores in Lakeland and Boca Raton, as well as South Carolina in 2019.
The new GreenWise Market concept features a simplified environment meant to highlight the organic chain's unique and house-made offerings, says the company's SVP of retail operations Kevin Murphy, adding that customers will appreciate its curated selection. GreenWise is also the private label brand under which Publix sells organic items in its standard stores. While the GreenWise stores will play to foodies and health-conscious shoppers, the Florida chain hasn't released exactly when the Tallahassee location will open. The new store's "EATS" section will have burrito bowls, sushi, and smoked wings; the "POURS" section will offer local craft beer and Kombucha on tap; and the "FINDS" section will offer cheese and wine tastings, according to the report. Full Story
Related: Publix Shares More Details on GreenWise Market; Publix to Open Second Specialty Store.
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