FDA Commissioner Scott Gottlieb has announced that the agency is on a "fast track to take a fresh look" at the labeling of products that are being positioned in the marketplace as substitutes for dairy products. As a first step in the process, FDA has issued a request for information to solicit comments and feedback from the public to gain more insight. Consumers have 60 days to respond to the agency's request for information.
Specifically, FDA wants to know how consumers use plant-based alternatives and how they understand terms like "milk" or "cheese" when used to label products made, for example, from soy, peas, or nuts. They're also interested to know if consumers are aware of and understand the nutritional characteristics and differences among these products, as well as the differences between these products and dairy, when they make dietary choices for themselves and their families. FDA hopes to receive new data about the nutritional profiles of different milk, modified milk, cultured milk, yogurt and cheese products compared to plant-based products, including fortified versions, that are being marketed as dairy substitutes.
Gottlieb states that the action is part of the agency's overall efforts to reduce chronic disease and its impact on public health.
Related: Plant-Based Retail Sales Up 17%; Starbucks Debuts Plant-Based Protein Coffee.
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