Eggs are Americans' favorite breakfast food with bacon or sausage, cereal, fruit, and oatmeal rounding out the top five, according to data from the National Honey Board. Consumers who consider themselves environmentally-friendly are most likely to consume toast, fruit, and hot tea with honey, while 60 percent of Generation Z will grab something sweet compared to 47 percent of the overall population. Additionally, 36 percent are more likely to reach for oatmeal, granola, or cereal as a breakfast option if flavored with honey.
Consumers in Philadelphia, New York, and Boston are much more likely to indicate bagels as a breakfast favorite (39-43 percent) compared to Southern cities such as Atlanta, Houston, and Dallas (13-19 percent). The city most likely to eat granola is Seattle, with one in four Seattleites enjoying the crunchy breakfast, higher than any other city.
Related: Egg Protein, Upcycled Products Among Trendspotter Picks; Chefs Cant Stop Making Fancy Deviled Eggs.
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