Health trends are pushing consumers toward better-for-you items at the center of cafe menus, such as soups and salads, according to Technomic. Thirty five percent of consumers visit coffee cafes weekly, with 44 percent saying they are loyal to a specific cafe because it serves their preferred coffee, while 25 percent visit bakery cafes at least once a week, with 54 percent visiting these locations for food or a specific food product, while 25 percent visit for their beverages or a particular beverage.
“Despite some recent headwinds caused by increased competition and shifting consumer demands, bakery and coffee cafes are still well-positioned for growth,” explains Charles Winship, senior research analyst at Technomic. “However, cafes must be willing to evolve with a growing emphasis on functional offerings, new technology that enhances convenience, and operational flexibility to satisfy consumers’ various need states.”
Related: Green Zebra Plans Expansion; Better-for-You Beer is Catching On.
from Specialty Food News https://ift.tt/2PWt7Tc
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