More than half of U.S. consumers would consider purchasing private label products from Trader Joe's, more than any other chain, according to research from Magid, reports Progressive Grocer. Meijer and Aldi were the next most popular, followed by Publix, Kroger, and Costco. The report noted that Trader Joe's success in private label is a result of the perception that it provides unique, trendy products that are ahead of national brands. Meijer ranked first among millennials, while Aldi was tops for Gen Xers, and Kroger and Trader Joe's tied for first place among Baby Boomers.
Customers are more comfortable purchasing private label grocery at retailers that specialize in that area, and are more willing to try other private label categories from a retailer they trust. Among big-box retailers, Walmart and Sam's Club were more popular with consumers, with 51 percent open to private label grocery products from both. By contrast, 46 percent were willing to consider buying private label grocery from Target, according to the report. Full Story
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from Specialty Food News https://ift.tt/2Om9maG
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