Bespoke Post, an e-commerce startup aimed primarily at millennial men, is adding a wine club to its subscription services, reports Fortune. While the company isn't the first to pitch monthly subscription boxes with pre-selected, and usually pricier, goods to men in their late 20s to 30s, Bespoke is looking to be a one-stop shop for men who fit this profile, or at least want to fit the profile.
When Bespoke started researching a new, consumables-focused business, it realized there wasn't another wine club out there speaking to that demographic, says CEO and co-founder Rishi Prabhu. Since guidance has always been core to the company's value proposition, the wine club, which is geared toward wine drinkers with basic- to intermediate-level knowledge, offers easy-to-understand information on the different varietals, decanting techniques, pairings, and tasting notes with each shipment, Prabhu says. At $45 per box per month, shipments curated by the brand might come with high-end dopp kit refills, cocktail wares, sterling silver vaping accessories, or seasonal grilling tools, according to the report. Full Story
Related: 7-Eleven Expands Wine Offerings Into Premium Segments; France Paves the Way For Wine From Supergrapes.
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