San Francisco-based Full Harvest has closed an $8.5 million Series A round of funding led by Spark Capital, reports TechCrunch. The funds will help the company build a B2B marketplace that connects large-scale farms with commercial buyers such as retail juice franchises seeking excess produce to make their products more affordable.
Since farms throw away produce that doesn't meet the aesthetic standards of grocery stores, that means some edible vegetables are completely lost. To combat this, Full Harvest focuses on vegetable farms greater than 1,000 acres and fruit farms larger than 100 acres and connects them to customers. The company developed a set of quality standards to make buying and selling more fluid, and focuses on providing foundational large-volume items to the the food and beverage companies it works with, says founder and CEO Christine Moseley. Today, the company brokers 40 items, according to the report. Full Story
Related: High-Protein Algae Snacks Could Be Next Big Thing; Baldor Launches Imperfect Produce Program.
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