Drinkable yogurt is one of the fastest-growing breakfast foods, logging a growth rate of 20 percent in the past year, according to a report by Packaged Facts. The research firm projects the drinkable yogurt market will grow another 13 percent by 2022.
As Greek yogurt's popularity has slowed, marketers have looked to drinkable yogurt and yogurt smoothies to take its place at the breakfast table or for meals on the go, according to the report. These new products can capitalize on the nostalgia young adults may have for drinkable yogurt products such as Danimals, while also appealing to adult taste buds, nutritional interests, and busy schedules.
While yogurt is growing quickly, cereal remains the most popular breakfast food. Adults with young children are most likely to purchase cold cereal, while older generations are most likely to purchase hot cereal. According to Packaged Facts, marketers have an opportunity to bridge the hot and cold cereal generation gap, as demonstrated by the popularity of overnight oats.
Related: Fresh Snacking Sees 8 Percent Yearly Growth; Dean Foods Acquires Majority of Good Karma Foods.
from Specialty Food News https://ift.tt/2nDod1i
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