The Coca-Cola Co. is acquiring a minority stake in BodyArmor, a premium sports drink brand. BodyArmor will gain access to Coca-Cola's bottling system, and Coca-Cola will have the option to acquire a larger stake of the company at a later date under defined terms. This deal makes Coca-Cola the second largest shareowner of BodyArmor after Mike Repole, the company's co-founder and chairman.
BodyArmor will continue to operate independently under the current management structure. Repole says they expect the strength and scale of Coca-Cola's North American bottling system to accelerate growth, including international opportunities. Meanwhile, Coca-Cola is expecting the deal to complement its current hydration portfolio while helping Coca-Cola become a "total beverage company."
Related: Water, Coffee, Tea Expected to Drive Non-Alcoholic Beverage Growth; Seattle Mayor Proposes Sugary Drink Tax.
from Industry Operations https://ift.tt/2KP9DNu
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