The Kroger Co. is debuting a new logo and brand transformation campaign which celebrates the company’s food-first culture and long history. A new tagline, “Fresh for Everyone,” is designed to underscore Kroger’s commitment and belief that everyone should have access to fresh, affordable, and delicious food.
"Kroger's new brand launch is a unifying framework for our seamless shopping experience that is designed to deepen our connection with customers and associates today and into the future, support our business transformation and provide an elevated creative approach," said Mike Donnelly, Kroger's executive vice president and chief operating officer in a statement. "Kroger chose Fresh for Everyone as our leading brand message because it is inclusive, clear and memorable and supports our vision of serving America through food inspiration and uplift.”
Related: Kroger Plans to Standardize Date Labels on Food Products; Kroger Opens First Food Hall Location.
from Specialty Food News https://ift.tt/2WMY3tX
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