New research from BRP has revealed that shoppers are looking for more personalization, better mobile checkout, and a consistent brand experience across channels, reports Progressive Grocer. This means that retailers need to focus on the convergence between the physical and digital shopping environment and continue to use technology to make the shopping experience more seamless.
"The growth of digital—both online and mobile—continues to drive demand for increased digital capabilities bundled with personalization in the store," says Perry Kramer, senior vice president and practice lead at BRP. "This transformation requires a true unified commerce approach, delivering the convergence of the digital and physical shopping environments, working seamlessly in real-time, to create a holistic customer shopping experience wherever and whenever the customer wants to shop." Full Story
Related: Organic Product Variety, Improved Foodservice Options Attract Affluent Shoppers; Whole Foods: Quality Drives Millennials' Purchasing Decisions.
from Industry Operations https://ift.tt/30e2K01
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