Buying local produce is important to 58 percent of consumers, according to Nielsen. The majority of consumers also say local is important when it comes to bakery, eggs, and foodservice. Across consumer groups, low-income consumers are more likely to say that buying local is extremely important to them across all products, compared with the general population. Buying local is extremely important to young families for their deli items, bakery, produce, as well as their shelf-stable and frozen goods. Local matters most to Millennials in the frozen department.
However, the term "local" has no official definition, which leads to an array of interpretations among retailers, manufacturers, and consumers. Consumers state that some products are local if they come from the same city. In other cases, products can be local within the same state. There are even products that Americans view as local just as long as they come from within the U.S. Full Story
Related: Census Shows Organic Increase in New York; EWG: Most Fresh Produce Has Pesticide Residue.
from Specialty Food News http://bit.ly/2UO3xSl
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